Privacy Policy

Last updated: 01.01.2020


General Privacy Statement

Diagnostics for the Real World Ltd (“DRW”), a molecular diagnostic company based in San Jose, California, operates This page informs you of our policies regarding the collection, use and disclosure of Personal Information we receive from users of the website. We process personal data under this Privacy Policy and in accordance with applicable legal provisions, including the General Data Protection Regulation (2016/679; the "GDPR"), the California Online Privacy Protection Act (CalOPPA) and other applicable national data protection laws ("Data Protection Law"). By using the website, you agree to the collection and use of information in accordance with this policy. DRW is committed to protecting the privacy of the Personal Information that you share with us. This policy also tells you what to do if you do not want your Personal Information collected and how you can change the information you have already provided.

This policy only applies to DRW website. Our website may contain links to third-party websites. We are not responsible for the content of third-party websites or resources and our privacy policy does not apply to these websites, even if you access them via a link on DRW website. You should review the privacy policies of any third-party website before providing any information.

Principles for processing Personal Information

Our principles for processing Personal Information are:

Fairness and lawfulness. When we process Personal Information, the individual rights of the Data Subjects must be protected. All Personal Information must be collected and processed in a legal and fair manner.

Restricted to a specific purpose. The Personal Information of Data Subject must be processed only for specific purposes.

Transparency. The Data Subject must be informed of how his/her Personal Information is being collected, processed and used.

Information Collection and Use

While using our website, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. This information may be asked while filing the contact form or applying to be a registered user. Personal identifiable information may include, but is not limited to your name, your company and your email address ("Personal Information"). Personal Information does not include information that is encoded or anonymized, or publicly available information that has not been combined with non-public personal information. DRW does not request Sensitive Personal Information.

We use your Personal Information to respond to your enquires, to analyse your behaviour on the website, to log you in as a registered user and to improve the website. We may also use this Personal Information for other business purposes, such as offering you the opportunity to receive newsletter regarding DRW's products or services.

Responding to your enquires: You may require further information about our company, our practice or our products. This is the reason why a contact form is available on our website. For us to be able to respond to your enquires, we may collect your contact information such as your name and email address, but also other information that you would have provided to us such as your interests or other personal information stated in your contact message.

Log Data: Like many site operators, we may collect information that your browser sends whenever you visit our Site ("Log Data"). We collect Log Data. This Log Data may include information such as your computer's Internet Protocol ("IP") address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages and other statistics. We use this information to learn more about how our website is used and to improve and administer it. In addition, we may use third party services such as Google Analytics that collect, monitor and analyse this data where permitted by law.

Communications: We may use your Personal Information to contact you with newsletters and other information related to our products and activity. For obvious reasons, we will ask for your approval first.

Cookies: See below


Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your computer's hard drive. Like many websites, we may use "cookies" to collect information. We use cookies to recognize you and/or your device(s) on, off and across different services and devices.

We collect this information to better tailor our website to your interests and needs, to help speed up your future activities on our website, to administer the website and to gather broad demographic information about the website users.

Our website may use “Session Cookies”, “Persistent Cookies” and “Analytic Tools”. Session Cookies are temporary bits of information that are erased once you exit your web browser window. They may be used to improve navigation on our website and to collect aggregated statistical information. Persistent Cookies are more permanent bits of information that are placed on the hard drive of your computer and stay there unless you delete the cookie. Persistent cookies store information on your computer to retrieve certain information you have previously provided, for example your Log in Information. They are helping us to determine what areas of the website visitors find most valuable and customizing the web site based on your preferences on an ongoing basis. Our website may also use third party analytics tools to collect information through cookies such as Google Analytics: Our website may use certain Google Analytics Advertising Display Features, which collect information through cookies, including Remarketing with Google Analytics and Demographics and Interests reporting. If you would like to opt out of having your data used by these cookies, please use Google’s opt-out tool, available here:

Most internet browsers allow you to change your browser settings to notify you when you receive a cookie, which lets you choose whether to accept it, or to automatically refuse all cookies. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

Do Not Track

DRW does not track its customers over time and across third party websites to provide targeted advertising and therefore does not respond to Do Not Track (DNT) signals. However, some third party sites do keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. If you are visiting such sites, most common internet browsers allow you to set a DNT signal so that third parties (particularly advertisers) know you do not want to be tracked.

Legal basis for collecting and processing personal data

DRW legal basis for collecting and using the personal data described in this Data Protection Policy depends on the personal data we collect and the specific context in which we collect the information:

  • DRW needs to perform a contract with you
  • You have given DRW permission to do so
  • Processing your personal data is in DRW legitimate interests
  • DRW needs to comply with the law

Analysis tools and tools provided by third parties

There is a possibility that your browsing patterns will be statistically analysed when your visit this website. Such analyses are performed primarily with cookies and with what we refer to as analysis programmes such as Google Analytics. As a rule, the analyses of your browsing patterns are conducted anonymously; i.e. the browsing patterns cannot be traced back to you. You have the option to object to such analyses or you can prevent their performance by not using certain tools.


External Hosting: This website is hosted by an external service provider (host). Personal data collected on this website are stored on the servers of the host. These may include, but are not limited to, IP addresses, contact requests, metadata and communications, contract information, contact information, names, web page access, and other data generated through a web site. The host is used for the purpose of fulfilling the contract with our potential and existing customers and in the interest of secure, fast and efficient provision of our online services. Our host will only process your data to the extent necessary to fulfil its performance obligations and to follow our instructions with respect to such data. In order to guarantee processing in compliance with data protection regulations, we have concluded an order processing contract with our host.

Data Security

The security of your Personal Information is important to us but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security. We advice you to take any available precautions to protect Personal Information you submit on this website.

Data protection rights

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. If you wish to be informed what personal data we hold about you and if you want it to be removed from our systems, please contact us via our contact form on our website. 

In certain circumstances, you have the right to access, update or to delete the information we have on you; the right of rectification; the right to object; the right of restriction; the right to data portability and the right to withdraw consent.

If you are resident of California, USA, the California Civil Code Section 1798.83 permits California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please use the contact form on our website. However, please be informed that we will not disclose your Personal Information to third parties for their direct marketing purposes.

Storage of Your Personal Information

DRW will retain your personal information only for as long as necessary for the purposes set out in this Privacy Policy. DRW will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

Changes to This Privacy Policy

This Privacy Policy is effective as of 05.09.2019 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page. We reserve the right to update or change our Privacy Policy at any time. We will notify you by placing a prominent notice on our website that we changed our Privacy Policy, and, if we make any material changes to this Privacy Policy, we will notify you through the email address you have provided us. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy, please contact us via the contact form on our website.